Giles Rollestone

Elevating Experience-led Product and Business Innovation for Start-ups and Scale-ups

Fractional Leadership | Customer Experience Innovation & Design | Advisory | Consulting | Mentoring | NED

I’m an award-winning leader with 25+ years’ experience solving complex business challenges, building high-impact teams, elevating design and delivering state-of-the art customer experiences.

I help companies build and scale exceptional customer experiences.

Expertise

  • ↑ Build new and scale existing UX, research and product design teams with vision, strategy, org design, process, innovation and transformation operating systems guidance.

    ⦿ Up-skill, coach and mentor existing CX / UX / product design and research practitioners and capabilities to maximise impact, value and commercial results.

    ✓ Address challenges with product market-fit for zero-to-one and products that require deeper alignment to customer needs and journeys - increasing customer engagement, acquisition and retention.

    → Resolve delivery challenges and help to ensure value generating software is delivered at pace and aligned to your market and end users.

    • CX and product discovery

    • UX research

    • Design thinking and design sprint facilitation and workshop creation

    • Vision and strategy

    • Zero-to-one new product and platform development

    • End-to-end UX-UI design

    • Existing product and platform improvement

    • UX enhancement

    • Product market-fit

    • Customer co-creation, feedback and validation

    • Design governance

    • CX metrics, indicators and measuring value

    • Scaling high-performance teams and functions for product / customer experience growth

    • Vision

    • Strategy

    • Structure

    • Operations

    • Culture

    • Performance

    • Measurement

    • Approach and strategy

    • Programme and stakeholder management

    • Experience architecture and emerging technologies

    • Customer centricity culture evolution

    • Ensuring multiple perspectives inform and shape change

    • Getting organisations and teams closer to customers

    • Governance and people

    • Creating high-performance teams and functions at scale

    • One-to-one executive coach and mentor (certification in-progress)

    • Up-skilling and mentoring teams

    • People leadership and performance management

    • Manager of managers

    • Career growth acceleration

I work with start-ups, VCs, founders, design leaders and growing brands to help unlock value and accelerate customer experience-led growth.

Whether it’s creating and overseeing the CX strategy and product market-fit execution for ‘zero-to-one’ customer-centric B2B/B2C products and beyond.

Or bringing customer-centricity to an evolving product experience and developing the vision for a new design capability, I help companies and people unlock untapped value and accelerate inclusive sustainable growth.

I run my own advisory and consulting firm providing fractional design executive and CX, UX, product design innovation leadership expertise to start-ups and scale-ups.

I am currently a chief experience officer, fractional leader and product innovation advisor, intent on elevating customer experience design-led innovation and transformation alongside like-minded companies and individuals.

Recent leadership roles.

London, Los Angeles, San Francisco, Silicon Valley, Tokyo, Porto, New York and Brighton ++

Portfolio.

90+

New digital experiences, products, apps & websites released from concept to launch & evolution.

14+

Industry awards. Art Directors Club, BIMA, D&AD, I.D Magazine, People’s Choice amongst others.

£12m+

Yearly revenue generated from one product alone.

I’m happy to share case studies and examples of work during in-person sessions or online by request.

Highlighted recognition.

Extensive contribution for awards given to companies I have worked for, as well as receiving prestigious awards for self-initiated projects.

For American Express.

For Dealogic.

For Brand Advocate.

D&AD Pencil for Urban Feedback (founder, pioneering start-up).

Interested in working with Giles?

Currently I have availability for additional projects, and with over three decades of experience in design and innovation, I love helping individuals, teams and organisations find human-centred opportunities for growth. 

Please feel free to get in contact to discuss your business needs and explore how I could potentially help.